Southeast Toyota dealers pull ads from local ABC stations citing "excessive stories"

[Citroenchat]

Filed under: Marketing/Advertising, Toyota



Southeast Toyota, which is the largest franchised distributor of Toyota vehicles in the world with 173 dealers in Florida, Georgia, Alabama, North Carolina & South Carolina, has reportedly pulled all of its advertising from local ABC stations. Why? Apparently, the group decided that the television stations were airing "excessive stories on the Toyota issues" by ABC News and its chief investigative correspondent Brian Ross.

So, where is all that latent advertising money going now? According to one unnamed ABC station manager, Southeast Toyota's commercials were shifted to non-ABC stations "as punishment for the reporting." We have to wonder if those non-ABC stations aren't covering the Toyota recall issue with as much fervor?

Marcia Owens-Reder, senior vice president at Atlanta-based 22Squared, the advertising agency that handles the account for the dealers, said in an email to the ABC stations, "We have counseled the client on the pros and cons of this, and ultimately it was their decision to make."


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[Source: AFP via Yahoo | Image: David McNew/Getty]Southeast Toyota dealers pull ads from local ABC stations citing "excessive stories" on recall originally appeared on Autoblog on Mon, 08 Feb 2010 20:15:00 EST. Please see our terms for use of feeds.



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